About Us
Branded Entertainment is at the heart of everything we do
We Partner with Content Creators & Studios to Develop a Strategy for Branded Integration, Tradeout/Product Placement, and Prizing. David Norton has over 15 years of experience working in production with brands, for event sponsorship and branded digital entertainment. From pre-production financing to delivering the final cut to partners, we are there to make the process seamless through final activation.
David Norton - President
David Norton is President of Ladder Up Media, a branded entertainment company founded in 2007. David’s experience as an entertainment marketing professional includes 20+ years experience in television production, product placement, prizing, marketing, licensing, and sponsorship. Previously, David served as SVP of Brand Integration at Reveille, where he was the Sponsor Producer for The Biggest Loser for 10 seasons and was responsible for licensing The Biggest Loser Resorts. David also oversaw integrations on The Office and the Golden Globe winning Ugly Betty and has worked with numerous fortune 500 brands to execute their entertainment marketing strategy including: Lexus, Amazon Alexa, Homegoods, GMC, MAC Cosmetics, Microsoft, Diageo and Old Navy to name a few. David holds an MBA from Pepperdine University and has worked as an international team lead and cross-cultural volunteer trainer in Mexico, Kosovo and Zambia. AdditionallyDavid is an avid hiker with a passion for waterfalls and partner acrobatics.
Working with Top Brands, Production Companies and Networks
Brand Integration and Tradeout Highlights
